February 2019

Mella February Event

Some Fun Facts

Successful Event
Fascinating Entrepreneurs
Video produced
Adam Abate, Founding Partner of Apposit joined us for our event in February. We were inspired by his journey and the tips he shared throughout the evening. Adam was born and raised in Ethiopia and later went to the UK for his studies. He then graduated from Brown University and moved back to Ethiopia on an entrepreneurial quest. First coming back, he worked on implementing public financial systems for the government. That experience pushed him further to set up a company named Apposit that has been working on big projects over the years. Adam and his team built the first ever SMS and IVR systems for ECX that are still efficiently used to this day. After a successful run in the tech sector in Ethiopia, Adam and his team went on to build Paga, the largest mobile banking provider in Nigeria that has been running for the past 10 years with a total of 19,000 agents and transactions of nearly 3 billion dollars. Apposit is known for creating a notable impact on different sectors such as agriculture and financial services in Ethiopia and we were inspired to hear the success story behind it. “What you’re offering shouldn’t be just a little bit better, it should be 10X better,” said Adam in explaining the value you need to add to your business. Always aim for excellence and have a clear focus was Adam’s prime message to the audience. Thank you all for such an inspiring night.

Adam Abate, Founding Partner of Apposit


Meet Aron Simeneh, the official photographer for Prime Minister Dr Abiy Ahmed. We were honored to have him speak at our February event. Aron first got into photography as a hobby, capturing the music scene in Addis, however, later his hobby grew into a love and as the years went on Aron dropped out of Addis Abeba University to pursue his dreams full time. Aron then went on to create commercials for companies like BGI Ethiopia, Sole Rebels, Jano Beer, DSTV.
Aron also worked on personal projects such as “The Patriots History”, “Still in Motion”, “The Town of Azmaries”. Through these projects Aron was able to showcase his work at incredibly notable exhibitions such as the New York Photoville, the 1:54 Art Fair in London and two of Africa’s most prominent photography festivals; ‘The Bamako Biennial’ in Mali and ‘The Joburg Art Fair’ in South Africa . Aron shared with us the key to mastering photography is dedication. Watch the full interview to hear the whole story.

Aron Simeneh, Official Photographer for Prime Minister Abiy Ahmed


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